Not because I have some delusional belief that their glass is worth of the ~$1,000 price tag I usually have to pay, but because of the DESIGN features I like.ĭo I believe that my Atibal has "lower quality" glass than my Trijicon? Absolutely not. They are certainly capable of making high quality stuff when they want to. Sometimes they make cheap crap, and sometimes they don't - it really depends on their profitability calculations. Many Chinese companies can out-compete with American producers simply because they have more money, and larger production facilities. Many companies know how to make good quality optics now. There was a time, long ago, when not many companies knew how to make good quality optics. The manufacturing cost for a nightforce scope is probably far less than $200, but they know they can sell it for $2000, so they do.Ī new guy coming along might realize that they don't have such a reputation, and if they tried to sell for $2000, they would get no sales - so they calculate that they can get more revenue by selling the same $200 scope for $300, a price that they can get way more volume in sales at. Their markup is going to be determined more by their brand perception and marketing ability and consumer demand.Ī company like Nightforce has an excellent reputation, and will sell it's scopes at that price point regardless of what it costs them to manufacture it, simply because they know people will buy it based on brand loyalty. If a company only thinks they can sell 100 copies, they are going to have much higher production cost than if they sold 1 million copies. The production cost is MOSTLY a function of how many products they manufacture and how quickly they want to recouperate their investment. In general, the MSRP of any product (be it a scope, or any other product in capitalist society) is determined based on their production cost and then a markup percentage. Obviously, that logic is wrong and doesn't make any sense. According to your own logic, that now makes my Atibal superior to your $2000 NX8 because my Atibal is more expensive. View QuoteI will sell you my Atibal 1-8x for $10,000.
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